HBO Max Rebranding News

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HBO to change the name of Max streaming service

Max streaming service is reviving the HBO name — the one it discarded 2 years ago

Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max.

· 22h · on MSN

HBO Max Is Back: WBD Rebranding Streamer This Summer

· 22h · on MSN

Warner’s Streaming Service Has New Name: Its Old One. Meet ‘HBO Max.’

· 15h

HBO Max's social team knows its rebrand is absurd. It's leaning in.

Max is going back to HBO Max after removing the HBO from its name in 2023.

· 18h

Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

· 14h

Max is Going to Be HBO Max Again

· 20h

HBO Max Is Back As Warner Bros. Discovery Changes Name, Again

This reversal highlights a crucial lesson many brands learn the hard way: sometimes your established brand equity is more valuable than you realize.

· 20h

It’s Not Max, It’s HBO Max: Streaming Service Flips Name Again

· 21h

HBO Max is coming back: Streaming platform rebranding again after 2 years

20h

Warner Bros. Discovery Is Rebranding Max—Again

Warner Bros. Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service two years ago. The company will rebrand its streaming platform as HBO Max this summer,

13hon MSN

Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split

We’re not quite there yet, but it sure feels imminent.

22h

Max is going to be HBO Max. Again. Here's what that really means.

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

The Week33m

Back to being HBO Max: Warner Bros. Discovery reverting to its old name

Warner Bros. Discovery announced the comeback of its former name, HBO Max, earlier on Wednesday. The rebranding will officially take effect this summer. The announcement was made during the company’s upfront presentation at Madison Square Garden, New York. WBD President and CEO David Zaslav confirmed the name will revert to HBO Max again.