Reports had suggested that Liverpool’s new deal with adidas would be worth double. However, according to The Athletic, while the “figures remain confidential”, the Reds are set to earn far more than the reported £60 million ($79.4 million) total, with overall sums depending on team performance and general sales.

Liverpool and adidas have revealed the club's new home and away kits for the 2025/26 season. The Reds sealed a new, 10-year partnership with the German kit manufacturer earlier this year, switching away from their agreement with Nike after five seasons.