The new guidance allows collective deals as long as the athlete is promoting 'for profit' goods or services to the public.

The College Sports Commission, a regulatory agency created to enforce the watershed $2.8 billion House v. NCAA class action settlement, on Thursday revised its guidance for name, image and likeness (NIL) payments,

President Trump signed an executive order that looks to end "third-party, pay-for-play" NIL payments for college athletes. Here's what it means.