News

Matcha—the finely ground powder of green tea leaves and a popular culinary flavor—is just one interest of many that could ...
I’ve liked matcha for years and I’m not stopping because of internet weirdos,” declared one dedicated drinker in the comments ...
Although matcha's global market size is significantly smaller than coffee, its impressive growth rate, social media appeal ...
From traditional tea ceremonies to viral TikToks, the rising popularity of matcha is driving a global shortage, leaving ...
The powdered Japanese green tea is increasingly hard to find. Experts say its popularity on the internet is straining Japan’s ...
Matcha isn’t just a trendy green swirl in your latte anymore—it’s now a global craving with consequences. In fact, demand for ...
Like most flavored lattes, this beverage relies on an infused syrup to deliver its namesake flavor profile. However, the ...
Your midday matcha latte is getting more expensive and harder to come by as supply shortages and skyrocketing demand squeeze ...
It’s Monday at one p.m. and the bookstore near Ocean Beach is booming with customers. There are elderly folk working through ...
True matcha — capital-M Matcha — is a highly concentrated, antioxidant-rich green tea made through a labor-intensive process ...
It is anticipated that the US tariffs on Japanese products might add to the lack of accessibility of matcha, as well. This ...
There is always tea being spilled on TikTok, but this time it’s actually about tea. On March 11, Poda, a matcha paste, officially launched on Kickstarter, and its founder Mujtaba Waseem posted a ...