Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad ...

U.S. ad employment has fallen for five consecutive months, a sustained drop that historically has coincided with recession.

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Experts weigh in on the brand impacts of the latest tariff moves, including how performance marketing might be affected.

MNTN—which counts Hollywood star Ryan Reynolds as its chief creative officer—and the selling shareholders are offering 11.7 million shares for $14 to $16 each.

Great content aligns with platform culture and audience expectations, even when it pushes past traditional brand guidelines.

See a U.K. campaign that’s helping kids poop at school, Lipton Ice Tea’s pirate story and Temptations’ ‘Year of the Cat Dad.’ ...

Pinterest positions itself as a platform for creativity that serves up inspiration in response to simple search queries such as “fun makeup.” ...

Unofficial fan accounts are raising awareness for park funding under threat from the Trump administration.

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As it relaunches its Experiences platform, Airbnb is running a new TV campaign.

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month. Amazon is ...