A new bibliometric analysis reveals that influencer marketing has become a critical component of digital political campaigns ...

Payment delays to creators, opaque pricing structures, and limited campaign measurement tools are among the critical factors ...

Aaron Parnas’ career development wasn’t typical—a legal prodigy who started college at 14 and law school at 18, Aaron ...

Tomorrowland 2025 has broken all previous records for live event viewership on TikTok, attracting more than 74 million unique ...

ESPN has launched its third iteration of the ESPN Creator Network, adding five established social media creators to bring ...

TikTok introduced new Family Pairing features, expanding parental controls for teen accounts amid ongoing regulatory scrutiny ...

A new study from Hers reveals that the American Midwest has emerged as the nation’s leading region for social media influence. Midwest cities including Des Moines, Detroit, Chicago, Indianapolis, ...

The Joe Rogan Experience” maintains its #1 position in Edison Research’s Q2 2025 podcast rankings, continuing its dominance from Q1. The latest “Edison Podcast Metrics” report, based on interviews ...

MrBeast, whose real name is Jimmy Donaldson, raised $2.3 million during the first day of his #TeamWater fundraiser after ...

The global live streaming market has surpassed 9 billion quarterly hours watched for the first time in nearly four years, according to Stream Hatchet’s “Q2 2025 Live-Streaming Trends Report.” The ...

Creator economy platform REACH has acquired a 12% stake in Tesslate, an open-source AI infrastructure and development ...

Pharmaceutical companies are exploring synthetic personalities as brand ambassadors, raising questions about transparency, ...