Nutritionists warn vegans and vegetarians are at a higher risk of iron deficiency from drinking too many matcha’s ...

A U.S. matcha shortage due to high demand, newly-imposed tariffs, and climate change is imminent. But all is not lost. Here's ...

As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon.

The Global Japanese Tea Association is encouraging people to use lower-grade matcha from later harvests, which is more ...

Matcha may be loaded with antioxidants, but could your daily green latte be quietly interfering with iron ...

Curious about matcha tea? Experts explain its health benefits, side effects, daily limits, and how to enjoy it safely as part ...

Matcha — a finely ground, vibrant green powder made from tea leaves grown primarily in Japan — is the it girl of Instagram ...

Japan's matcha tea has exploded in popularity in the U.S, but President Donald Trump’s 15% tariffs on the country creates uncertainty about the growing industry's future.

While matcha originated in Japan, its consumption has grown significantly in the U.S. over the years. Furthermore, statistics ...

Although matcha's global market size is significantly smaller than coffee, its impressive growth rate, social media appeal ...

Not for the first time, there has been a rise in demand for matcha across the world. The powder made from green tea is ...

Japan has been unable to keep up with the demands of the global matcha market, expected to grow to about $5 billion by 2028.