Coco Gauff has three signature models dropping as part of New Balance's US Open Footwear Collection. The North American hard court swing of the tennis schedule is underway, and excitement is growing ...

New Balance has signed Sydeon as the brand's second official gaming ambassador, as she'll be a part of product launches and ...

The Whitaker Group and New Balance release new versions of the 990v4 and 998 silhouettes. The post The Whitaker Group reveals ...

Zappos is currently selling the $100 New Balance 997Rs for as low as $50 for select colorways. At the moment, the best deal ...

They’ve racked up over 2,000 five-star ratings, with shoppers praising them as “so comfortable” and “the ideal everyday shoe.

New Balance and US Youth Soccer (USYS) today announced a multi-year agreement, with New Balance now an official sponsor of ...

The Whitaker Group and New Balance first connected back in 2023 for the “Missing Pieces” pack, which decked out the chunky ...

The Whitaker Group x New Balance 990v4 ‘Willful Bias’ is set to drop at New Balance and select sneaker shops on August 8 for ...

New Balance’s 9060 Black Cats are under $200 and fly under the radar—but not for long. Here’s where to grab a pair before they sell out.

New Jersey athletes certainly had a major presence in the Saturday’s 20th annual New Balance High School All-America Lacrosse ...

08-29-2018 DESIGN New Balance is watching you This fashion week, the sportswear giant will use AI to observe pedestrians. But it’s not interested in trends; it wants to find the people who buck ...