Factor Communications, writes about going beyond the numbers - why marketing metrics like likes and impressions aren't enough ...

Industry insiders estimate up to 20% rise in ad income for news genre, across print, digital and TV, driven largely by volume ...

Mother's Day is the perfect time for brands to move beyond the traditional bouquets and chocolates, weaving emotional ...

The app features original content, unreleased classics, mentorship sessions, masterclasses, jam sessions, open mics and ...

Vishakh Varun has joined The Better India in the revenue vertical as Associate Director - Brand Partnerships. Vishakh Varun ...

EndemolShine India, part of Banijay Entertainment, has announced its entry into branded entertainment. To power this vision, ...

The event celebrates organizations and individuals who have led the way in purpose-driven communication, sustainability and ...

As DOOH advertising matures, it’s proving to be more than a flashy add-on — it’s a strategic asset in omnichannel brand ...

This Mother’s Day, Kotak Mahindra Life Insurance Company Ltd. (“Kotak Life”), in collaboration with creative partner Wondrlab ...

The event was attended by singer and actor Shweta Pandit, TV actress Jaswir Kaur, and mom influencer Pooja Shukla ...

The new apparel brand is founded by Anand Bhardwaj, a veteran of India’s marketing, media and heritage sectors ...

Alok Saxena has been appointed as the Chief Executive Officer of Ishq FM, now under the ownership of Manoranjan Media Group.