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NBC Sports to Hype Return of NBA

NBC will use AI voice of Jim Fagan, who died in 2017, when NBA returns to network

Jim Fagan was the narrator for NBA on NBC from 1990-2002, and his family agreed to a partnership with the network to use his voice.

Fox News on MSN · 2d

AI-generated voice of former narrator Jim Fagan to be featured next NBA season, NBC Sports says

NBC Universal reached a multi-year media rights deal with the NBA, which begins with the 2025-26 season. An AI-modeled voice of the late Jim Fagan will be used for NBA programming.

Los Angeles Times · 2d

Late announcer Jim Fagan’s voice will return with the NBA to NBC, courtesy of AI

NBC Sports is using AI voice synthesis technology to bring late announcer Jim Fagan's iconic voiceovers to its upcoming NBA coverage, hearkening back to the Michael Jordan era.

1don MSN

NBA star Russell Westbrook launches AI-enabled funeral planning startup

National Basketball Association superstar Russell Westbrook is taking a shot off the court at simplifying funeral planning ...

The New York Times2d

NBC to use AI to recreate Jim Fagan’s voiceover for NBA coverage in homage to 1990s

Now, he will do so again when NBC promotes its NBA coverage that begins again next ... NBC will use Fagan’s AI-generated voice to create modern promos with an old-time feel.

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NBC Sports to Hype Return of NBA

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