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HBO Max Is Back With Warner Bros. Discovery Betting On Brand Power To Drive Subscribers
Warner Bros. Discovery is reintroducing the HBO Max name to its flagship streaming service, dropping the simplified ‘Max’ ...
Max streamer gets a new (old) name
Warner Bros. Discovery is rebranding — or un-rebranding? — its Max streamer as HBO Max, two years after axing "HBO" from the ...
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HBO Max Returns: Here's Why Max Is Reviving Its Old Name
The digital home of hit shows like "White Lotus," "The Pitt," and "The Rehearsal" is going back to its old name. The ...
Warner Bros Discovery Revives HBO Max Branding for Global Push
The return to HBO Max also marks an "implicit promise" by the company to deliver unique and premium content, Warner Bros ...
Warner Bros. Is Renaming Its Streaming Service HBO Max Again
Warner Bros. Discovery Inc. is changing the name of its flagship streaming service back to HBO Max, part of a broader ...
Warner Bros. Discovery's Strategy for Upfronts and Beyond: Stay Flexible for Buyers, Ad Chiefs Say
Warner Bros. Discovery's new co-ad sales presidents Ryan Gould and Robert Voltaggio said they're feeling "optimistic and ...
Warner Bros. Discovery, Inc. (WBD): Among Advertising & Media Stocks That Could Tank If Recession Hits
We recently published a list of 10 Advertising & Media Stocks That Could Tank If Recession Hits. In this article, we are going to take a look at where Warner Bros. Discovery, Inc. (NASDAQ:WBD) stands ...