A new effort from Warner Bros. Discovery will offer advertisers the chance to use popular figures like Batman and Harry ...

Looking to draw on the heritage of its portfolio, Warner Bros. Discovery is rolling out an initiative called WBD Storyverse, ...

Warner Bros Discovery is hitting rewind on Max's branding, bringing back the HBO name it dropped from the streaming service ...

An HGTV show centered on renovating the iconic "Bachelor" mansion and a Shark Week special "Dancing With the Sharks" are ...

Warner Bros. Discovery Inc. is changing the name of its flagship streaming service back to HBO Max, part of a broader ...

The company unveiled what it is calling its 'Storyverse' initiative at its upfront Wednesday, opening up opportunities around ...

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will ...

The media giant says the move is based on refocusing its streaming strategy on "the programming that is working best" ...

Max will become HBO Max again this summer to ‘better represent’ its offering. Warner Bros. Discovery is changing the name of ...

Warner Bros. Discovery has unveiled a new slate of cable originals hosted by the likes of Octavia Spencer, Jennifer Love ...

The change comes as Warner Bros. Discovery seeks to scale back its volume of content and focus on quality programming and storytelling.