The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max ...

Critics said at the time that dropping the HBO name was a critical branding error. Now, Warner Bros. Discovery seems to be conceding the point.

Warner Bros. Discovery says it will change the name of its streaming service back to HBO Max later this summer.

During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this ...

CBS ran the Paramount+ series Tulsa King last summer, and Hulu experimented by airing the first season of Only Murders In The ...

The news comes as the long-running reality dating franchise undergoes a series of changes behind the scenes and in front of the camera.

Warner Bros. Discovery's forward prospects have reached a crossroads for investors. Click here to read an analysis of WBD ...

Normally, Conan O'Brien and the "Inside the NBA" stars get the biggest laughs at a Warner Bros. Discovery (and before that, a ...

Warner Bros. Discovery made a surprise announcement on Wednesday: it was re-re-branding its flagship streaming service as ...

It's not Max. It's HBO Max -- again. In a surprise pivot, Warner Bros. Discovery executives announced Wednesday that ...

Warner Bros. Discovery ignited a wave of social media reactions when it announced it was renaming its streaming service HBO ...