What was that phrase from Game of Thrones? “What is AI may never die?” It’s something like that. A bit concerning, really.

This fall, the NBA will return to NBC for the first time in more than 20 years, and the network is working hard to recall the ...

Jim Fagan was the narrator for NBA on NBC from 1990-2002, and his family agreed to a partnership with the network to use his ...

Recent reports indicate that NBC is set to use AI to resurrect the iconic announcer’s voice in future NBA broadcasts.

NBC is using AI to bring back the voice of a beloved NBA announcer. But he died in 2017. It's weird. And more than a little ...

NBC Sports will bring back the iconic voice of Jim Fagan, using AI technology to recreate his voice for NBA promos, title ...

NBA Fans are not happy about NBC using AI to recreate the voice of deceased promo announcer Jim Fagan for the league's coverage.

The famed narrator died in 2017. Before his death, Fagan was a beloved figure of NBC’s NBA broadcasts from 1990 to 2002.