Demand for matcha continues to grow, but the bright green powder supply is drying up with record heat and a shortage of tea ...

Your midday matcha latte is getting more expensive and harder to come by as supply shortages and skyrocketing demand squeeze ...

Japan's matcha tea has exploded in popularity in the U.S, but President Donald Trump’s 15% tariffs on the country creates uncertainty about the growing industry's future.

From cleansers to face masks, beauty and wellness brands have begun to use the centuries-old ingredient as the latest ...

A U.S. matcha shortage due to high demand, newly-imposed tariffs, and climate change is imminent. But all is not lost. Here's ...

Experts weigh in on this increasingly popular green drink, cautioning that its benefits might be outweighed by sugars and ...

As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon.

The powdered Japanese green tea is increasingly hard to find. Experts say its popularity on the internet is straining Japan’s ...

President Trump's tariffs could impact your favorite green tea. A 15% tariff on Japanese imports kicks in at midnight, which could mean the popular matcha green tea will get more expensive.

Good & Proper, a London-based specialty tea supplier, has relaunched its House Matcha, a product crafted by renowned Japanese tea master Hiroshi Kobayashi, designed specifically for making matcha ...

The production volume of tencha, the raw tea leaves that become matcha powder, has risen sharply in the past five years, according to Japanese officials.