A U.S. matcha shortage due to high demand, newly-imposed tariffs, and climate change is imminent. But all is not lost. Here's ...

Japan’s aging agricultural workforce is thinning, with fewer young people stepping into tea farming. Add to that rising US ...

Japan's matcha tea has exploded in popularity in the U.S, but President Donald Trump’s 15% tariffs on the country creates uncertainty about the growing industry's future.

Japan has been unable to keep up with the demands of the global matcha market, expected to grow to about $5 billion by 2028.

True matcha — capital-M Matcha — is a highly concentrated, antioxidant-rich green tea made through a labor-intensive process ...

From how to choose the best matcha for your money to the proper brewing techniques, we asked the experts what you should know ...

Matcha—the finely ground powder of green tea leaves and a popular culinary flavor—is just one interest of many that could ...

The production volume of tencha, the raw tea leaves that become matcha powder, has risen sharply in the past five years, according to Japanese officials.

Global supplies of matcha are dwindling, thanks to social media and TikTok videos. Combined with tariffs, prices are rising ...

Matcha demand is surging globally, driven by social media buzz and Japan tourism, leaving producers struggling to keep up, vendors say.

The international public’s sudden taste for matcha has increased demand by so much that the global market is expected to ...