A U.S. matcha shortage due to high demand, newly-imposed tariffs, and climate change is imminent. But all is not lost. Here's ...

Japan's matcha tea has exploded in popularity in the U.S, but President Donald Trump’s 15% tariffs on the country creates uncertainty about the growing industry's future.

True matcha — capital-M Matcha — is a highly concentrated, antioxidant-rich green tea made through a labor-intensive process ...

Japan’s aging agricultural workforce is thinning, with fewer young people stepping into tea farming. Add to that rising US ...

The production volume of tencha, the raw tea leaves that become matcha powder, has risen sharply in the past five years, according to Japanese officials.

The powdered Japanese green tea is increasingly hard to find. Experts say its popularity on the internet is straining Japan’s ...

Nutritionists warn vegans and vegetarians are at a higher risk of iron deficiency from drinking too many matcha’s ...

Popular 1980s actor Loni Anderson of the hit TV series ‘WKRP in Cincinnati’ has died NHL player and mascot charged by bear ...

As matcha’s popularity surges worldwide, Japanese producers face challenges keeping up with the rising demand for this iconic ...

Matcha has become a very popular drink in the last few years. But with the newly announced tariffs, this product and other ...

The Global Japanese Tea Association is encouraging people to use lower-grade matcha from later harvests, which is more ...

As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon.