HyphaMetrics won a jury verdict in a patent lawsuit brought by TV measurement heavyweight Nielsen, the first time a defendant ...

On social media, President Donald Trump called the campaign the “HOTTEST ad out there” and said Sydney Sweeney is a ...

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Improv can sharpen how strategists and creatives listen, build ideas and collaborate under pressure—making it a powerful tool ...

To survive and lead through the next wave of disruption, publishers must embrace four key strategies—from collaboration to ...

Why brands from Carvana to Gatorade are following kids from Little League to livestreams.

The final deadline for the 2025 Healthcare Marketing Impact Awards is one week away; submissions close on Monday, Aug. 11, at ...

Brands explored everything from absurdist humor to AI storytelling, from Super Bowl spectacles to low-fi stunts, in the first ...

Greg Knipp, the longtime CEO of Omnicom-owned multicultural agency Dieste, has died. Knipp, 57, died suddenly in his sleep, ...

Rethink’s ‘Toy Stories’ book for Dame features 11 authors offering sensuous, humorous and imaginative narratives.

Agencies that want to thrive in the AI era must prioritize culture, creativity and adaptability—not just tools and tech.