Experts weigh in on the brand impacts of the latest tariff moves, including how performance marketing might be affected.

Great content aligns with platform culture and audience expectations, even when it pushes past traditional brand guidelines.

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More brands are turning to generative AI to fill increasing needs for online imagery, sponsored social media posts and product ads, but they are running into a persistent problem—the tech doesn’t ...

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FCB New York and Ogilvy were named Agency of the Year and Network of the Year, respectively, while creator Jools Lebron also ...

The AI creative service is developing image models for clients including Meta, Amazon and Salesforce. AH. By: Asa Hiken.

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MrBeast has parlayed his popularity into a growing lineup of food products. (Alberto E. Rodriguez/Photographer: Alberto E.

TelevisaUnivision is taking a page from social media for its upfront announcements, showcasing a slate of one-minute shows, ...

NBCU kicked off upfront week, pitching advertisers streaming innovation for the NBA, Comcast's cable spinoff and more.

Inside the local marketing tactics of Jiffy Lube, Verizon, AT&T and more.