Marketing and Trade Marketing, AB InBev India, on India being the 4th largest market globally for Budweiser, how scaling of ...

Rise of ‘take rates’—the share of ad budgets that vanish into platform fees, data costs, fraud prevention layers, and ...

Factor Communications, writes about going beyond the numbers - why marketing metrics like likes and impressions aren't enough ...

Mother's Day is the perfect time for brands to move beyond the traditional bouquets and chocolates, weaving emotional ...

Industry insiders estimate up to 20% rise in ad income for news genre, across print, digital and TV, driven largely by volume ...

The app features original content, unreleased classics, mentorship sessions, masterclasses, jam sessions, open mics and ...

Primex Media Services has been awarded the PR mandate for CLEAR Premium Water for the third consecutive time. CLEAR Premium Water has again entrusted Primex Media Services with managing its brand ...

Vishakh Varun has joined The Better India in the revenue vertical as Associate Director - Brand Partnerships. Vishakh Varun ...

This Mother’s Day, Kotak Mahindra Life Insurance Company Ltd. (“Kotak Life”), in collaboration with creative partner Wondrlab ...

EndemolShine India, part of Banijay Entertainment, has announced its entry into branded entertainment. To power this vision, ...

The event was attended by singer and actor Shweta Pandit, TV actress Jaswir Kaur, and mom influencer Pooja Shukla ...

In an editorial advisory, the News Broadcasters Federation has said that such terminology can create unnecessary panic ...