MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top ...

Following the bold success of its “Play big” brand push earlier this year, Lacoste is back with a new global campaign that ...

In today’s fast-paced digital world, brands are constantly looking for new ways to connect with their audiences. One approach ...

Kraft Mac & Cheese is turning childhood pasta crafts into high-karat keepsakes this Mother’s Day, teaming up with fine ...

Global consumer internet company Sea Limited has reportedly rebranded its digital financial service SeaMoney to Monee.

Samsung has launched a new global campaign via BBH Singapore to spotlight how the Galaxy S25 Ultra, powered by Google Gemini, ...

Global consumer internet company Sea Group has reportedly rebranded its digital financial service SeaMoney to Monee.

The power of a well-chosen brand ambassador has never been clearer. From Dior’s 2024 and lululemon's 2025 selection of Lewis ...

The wait is over — the official finalists for MARKETING-INTERACTIVE’s Hashtag Asia Awards 2025 have been unveiled.

Kantar, a global platform specialising in marketing data and analytics, has appointed Andy Gallagher (pictured) as its new ...

Toys"R"Us Asia has unveiled a bold new brand promise, "Live toyful", marking the exciting culmination of a two-year ...

Ride-hailing and food delivery platform Grab is reportedly eyeing a deal to acquire Indonesian tech rival GoTo in the second ...