At times it can feel like proving ROI stretches beyond metrics to a question of professional credibility. Marketers have the ...

Financial Times. With an experienced background in the media industry, particularly in digital transformation and ...

Benazir has 20 years of FMCG experience on some of Britain’s biggest and most loved household brands, including Cadbury, Dairylea and McVitie’s. After a 17-year career at Mondelez across brand equity, ...

PG Tips is taking a long-term approach to win in the tea category, starting by bringing back its brand mascot, Monkey.

Just as great pizza chefs focus on the quality of their cheese and tomatoes, the marketing funnel can be more useful if it’s ...

The research digs into the categories where consumers are most loyal, with grocery coming out on top. Around four in five (82 ...

According to Marketing Week’s 2025 Career & Salary Survey, less than half of marketers today hold a formal marketing degree ...

Virtual worlds could soon become a key part of any marketing channel mix. Brands need to start thinking about how they can ...

The chicken fast-food brand, which arrived on UK shores in 2021, was the fastest-growing fast-food brand in the UK in the 12 ...

Pernod Ricard’s VP of marketing believes its important brands “evolve at the same pace” as their consumer rather than ...

From battles for flexibility to demands to perform under physical and emotional pressure, are businesses really supporting ...

Despite falling sales, the beauty giant believes social media advocacy - combined with new forays on Amazon and TikTok Shop - ...