Meta is offering a more efficient content studio. Google created an autonomous agency, automating the entire tactical pipeline.

For one, expect the all-hands-on-deck new chairman of the FCC Brendan Carr would need to lean toward removing long-time limits on station ownership -- where a single entity cannot own TV stations ...

Consumers do not care as much as marketers do about brands and advertising. Asking detailed questions about things not central to people's lives runs the risk of generating mushy data.

There is a mixed picture for broadcast-originated original shows that have a significant mix of streaming viewing, live or ...

As part of this arrangement, Gannett’s journalism will be integrated into the Perplexity Publisher Program, making it one of the firm's largest U.S.-based media partners, and into Perplexity's ...

Its 2025 Color of the Year, "Hidden Gem," is more than a trend -- it's a bid to coach hesitant home improvers into action.

Bloomberg was awarded a star, in sharp contrast to the Los Angeles Times, which garnered four chickens and Alden Global Capital, which was given three in this skewed rating system. Why would this ...

MediaPost Publications is an online resource for all advertising media professionals - Online, TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and ...

Led by iProspect, the assignment secures the integrated media business for BMW, MINI, and BMW Motorrad across 23 markets in ...

YouTube will begin rolling out an AI-powered "age estimation model" on August 13 to determine whether U.S.-based users are under 18 via in-app activity, account longevity, and other signals.

Microsoft says this experimental version of Copilot Mode is a new way to pilot the web. The AI feature will anticipate what a person browsing might want to do next rather than wait for a click ...

Connected television this year is expected to be the second-most used advertising channel for holiday campaigns, up from ...