Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

During its Upfronts presentation, Warner Bros. Discovery announced that Max will be rebranded HBO Max. "HBO Max"? Sounds ...

Warner Bros. Discovery Inc. is changing the name of its flagship streaming service back to HBO Max, part of a broader ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

Warner Bros. Discovery Inc. is changing the name of its flagship streaming service back to HBO Max, part of a broader ...

Max will become HBO Max again this summer to ‘better represent’ its offering. Warner Bros. Discovery is changing the name of ...

The change comes as Warner Bros. Discovery seeks to scale back its volume of content and focus on quality programming and ...

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

The media giant says the move is based on refocusing its streaming strategy on "the programming that is working best" ...