Max will become HBO Max again this summer to ‘better represent’ its offering. Warner Bros. Discovery is changing the name of ...

Warner. Bros. Discovery changed the name of its flagship streaming service from HBO Max to simply Max. It was clearly a ...

Discovery-owned streamer formerly known as HBO Max, and currently known as just Max, is changing its name to … HBO Max. No, ...

The "Max" brand was supposed to convey "something for everyone." Turns out, the HBO brand name lent the service more prestige ...

Taylor Sheridan and Brandon Sklenar are set to team on 'F.A.S.T.', an action thriller that Sheridan has penned for Warner ...

To paraphrase Willy Wonka, "You're going to love this... just love it." The new James Gunn-helmed "Superman" movie trailer ...

HBO's streaming service, which has been known simply as Max for the past two years, will return to its old name of HBO Max ...

The company will rebrand its streaming platform as HBO Max this summer, betting that the iconic brand's global reputation ...

Warner Bros. Discovery is changing the name of its streaming platform back to its original name, HBO Max. Launched in 2020, HBO Max changed its name to just Max in 2023, after a merger between Warner ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will ...

Streaming app Max is changing its name back to HBO Max after dropping the “HBO” two years ago, resulting in consumer whiplash ...

"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...