Southern California Timing Association (SCTA), which organized the event, said 60-year-old Chris Raschke was attempting to set a new land speed record around 3 p.m. when he lost control of his vehicle. He was treated by medical professionals but ultimately succumbed to his injuries.

A driver trying to set a speed record during a racing event at Utah’s famed Bonneville Salt Flats died Sunday after losing control of his vehicle, organizers said.