Warner Bros. Discovery's new co-ad sales presidents Ryan Gould and Robert Voltaggio said they're feeling "optimistic and bullish" despite the current economic uncertainty looming over the advertising market heading into Wednesday's upfront presentation and more specific questions regarding the future configuration of the studio.

The company missed first-quarter revenue estimates and posted a larger-than-expected loss due to a sluggish box office performance and ongoing declines in cable.

One of the most mind-boggling rebrandings of all-time has met its natural conclusion. The geniuses over at Warner Bros. Discovery have come to their senses, and after two years of branding the company’s flagship streaming service simply as “Max,