Netflix has a new animated phenomenon on its hands, and it didn’t happen the way anyone expected. KPop Demon Hunters, the vibrant, demon-slaying musical about a fictional K-pop girl group, has defied the usual streaming trends and broken a record that no other Netflix film has ever achieved: it reached a brand-new peak in viewership five weeks after release.

One of the stars of animated sensation KPop Demon Hunters says the movie's success "feels like a dream". The film, about a fictional girl band who live a double life defending humanity from a supernatural threat, has become Netflix's most-watched animated film ever since its release in June.