Apple says AI engines like ChatGPT are cutting into Google search, but Google says that's not true. Both arguments could be true.

Apple executive Eddy Cue said the iPhone maker is “actively looking at” adding AI as an alternative to search. What this means for you.

Apple's plans to add AI-powered search options to its Safari browser are a big blow to Google, whose lucrative advertising business relies significantly on iPhone customers using its search engine.