What was that phrase from Game of Thrones? “What is AI may never die?” It’s something like that. A bit concerning, really.

This fall, the NBA will return to NBC for the first time in more than 20 years, and the network is working hard to recall the ...

Jim Fagan was the narrator for NBA on NBC from 1990-2002, and his family agreed to a partnership with the network to use his ...

Recent reports indicate that NBC is set to use AI to resurrect the iconic announcer’s voice in future NBA broadcasts.

NBC Sports will bring back the iconic voice of Jim Fagan, using AI technology to recreate his voice for NBA promos, title ...

NBC is making a comeback in the NBA media rights space this fall, thrilling basketball fans with the promise of broader ...

Welcome back to MoneyCall, ’s weekly sports business cheat sheet. (Want to get MoneyCall delivered to your email inbox every ...

Ahead of its rights deal beginning at the onset of the next NBA season, NBC announced the return of legendary — and deceased ...

This is The Athletic’s daily sports newsletter. Sign up here to receive The Pulse directly in your inbox. Good morning! Be ...

NEWYou can now listen to Fox News articles! NBA fans' viewing experience will look different later this year, but there will ...

Fans will have a familiar voice greet them when they turn into an "NBA on NBC" broadcast for the first time in two decades.

NBC Sports will be bringing some history to its upcoming NBA broadcasts via a former Mountaineer. Ahead of its rights deal beginning at the onset of the next NBA season, NBC announced the return of ...