Marketing Strategy - Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting ...

Which influencers with content related to specific industries have the highest follower counts? To find out, researchers ...

SEO - What were the seniority levels of search engine optimization job openings posted last year? How much did they pay? Were ...

This article explores how B2B marketers can navigate AI disruption by aligning current marketing needs with human impact and ...

How effective are B2B webinar registrations, content hubs, and landing pages in driving action? What share of attendees join on-demand versus live, on average? How does marketing and experience ...

As a marketer, especially if you're a senior marketer, you likely have a pretty good idea of what price elasticity is. So let's use that as an introduction to the idea of brand elasticity. If you ...

Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use differ among firms in different countries? To find out, Capgemini surveyed 1,800 ...

Marketers and public relations professionals can find plenty of advice on how to write a press release, but rarely is that advice directly from the journalists that press releases attempt to engage.

Is there any form of marketing communications more compelling than word-of-mouth, the enthusiastic and genuine recommendation of a person you like and trust? It's no wonder that virtually every ...

We know content is king. But when putting together a successful content marketing strategy, there are so many types of content to consider—from infographics, to whitepapers, to tweets—and each piece ...

When in the course of human events it becomes necessary to write a guest article for my good friends at MarketingProfs, I figured the patriotic approach would be the right one in honor of America's ...

B2B marketers in the US expect to increasingly focus their budgets on tech, data, and events in the coming years, according to recent research from Plural Strategy. The report was based on data from a ...