At times it can feel like proving ROI stretches beyond metrics to a question of professional credibility. Marketers have the ...

Financial Times. With an experienced background in the media industry, particularly in digital transformation and ...

Benazir has 20 years of FMCG experience on some of Britain’s biggest and most loved household brands, including Cadbury, Dairylea and McVitie’s. After a 17-year career at Mondelez across brand equity, ...

The research digs into the categories where consumers are most loyal, with grocery coming out on top. Around four in five (82 ...

Just as great pizza chefs focus on the quality of their cheese and tomatoes, the marketing funnel can be more useful if it’s ...

According to Marketing Week’s 2025 Career & Salary Survey, less than half of marketers today hold a formal marketing degree ...

Brands are largely not currently recorded as assets on the balance sheet of businesses, meaning marketing spend gets expensed ...

Virtual worlds could soon become a key part of any marketing channel mix. Brands need to start thinking about how they can ...

A magazine ad for the oat company has landed in the top 1% of all UK ads for “credibility”, making it the most effective ad ...

The chicken fast-food brand, which arrived on UK shores in 2021, was the fastest-growing fast-food brand in the UK in the 12 ...

Thirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need ...

Marketers are no strangers to rebrands - so why has the change from Twitter to X being so contentious in the marketing ...