As businesses turn to commerce media to generate new revenue streams, enhance customer experience, and ensure ...

In the wake of the FCC granting its approval last week of the merger of Paramount Global and Skydance Media, indications are ...

The FTC's proposed merger conditions would prohibit Omnicom/IPG from directing ad dollars based on a publisher's political or ...

There is a mixed picture for broadcast-originated original shows that have a significant mix of streaming viewing, live or ...

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Ad-supported streaming grew 7% by 2.9 share points to 45.3% share, while streaming platforms gained from new seasons of ...

Miller High Life has launched the Spaghett-sicle, a push-up pop frozen treat based on the popular cocktail, the Spaghett. The ...

TikTok's latest job listings highlight a variety of campaign types, telling advertisers where it plans to focus on ...

Led by iProspect, the assignment secures the integrated media business for BMW, MINI, and BMW Motorrad across 23 markets in ...

Podcast producer Acast has formed a partnership with Magnite, a sell-side advertising company, to open up 140,000+ podcasts ...

Bonilla previously served as managing director. In his new role, he will oversee strategic direction, operations, client ...

The experiential campaign from Good Sports Creative traveled the country to garner signatures on a 1,200 pound baseball.