"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...

Streaming service Max is yet again changing its name, but users will be familiar with the new branding: HBO Max.

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

Former "DWTS" host Tom Bergeron is back in "Dancing With Sharks," which will loom large in Discovery Channel's "Shark Week ...

The company will rebrand its streaming platform as HBO Max this summer, betting that the iconic brand's global reputation ...

Warner Bros Discovery is hitting rewind on Max's branding, bringing back the HBO name it dropped from the streaming service two years ago. The company will rebrand its streaming platform as HBO Max ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will ...

“I am completely bewildered by the HBO Max rebrand,” says Debbie Millman, a designer, brand consultant, and host of the ...

The new unscripted show will see former "Bachelor" and "Bachelorette" contestants, who (hopefully) have skills in interior design and home renovation, returning to compete in design challenges on the ...

The Max name dated to Warner's merger with Discovery and was considered a curious choice when made in 2023. HBO is widely ...

HBO Max launched on May 27, 2020, consolidating content from HBO, Warner Bros., and additional WarnerMedia-owned properties. The HBO Go service was discontinued in the U.S. later that year, providing ...

Popular streaming platform Max is rebranding again, returning to the name HBO Max. Just two years after the platform's rebranding to Max, Warner Bros. Discovery announced during a media presentation ...