"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...

Normally, Conan O’Brien and the “Inside the NBA” stars get the biggest laughs at a Warner Bros. Discovery (and before that, a ...

We’re not quite there yet, but it sure feels imminent.

HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated ...

Warner Bros. Discovery says returning the HBO brand to HBO Max will further drive the service forward and amplify the ...

Looking to draw on the heritage of its portfolio, Warner Bros. Discovery is rolling out an initiative called WBD Storyverse, ...

The company unveiled what it is calling its 'Storyverse' initiative at its upfront Wednesday, opening up opportunities around ...

Warner Bros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used ...

The company will rebrand its streaming platform as HBO Max this summer, betting that the iconic brand's global reputation ...

During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this ...

The media giant says the move is based on refocusing its streaming strategy on "the programming that is working best" The ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...