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Warner Bros. Discovery Rebrands Max to HBO Max

The Hollywood Reporter on MSN · 22h

Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split

We’re not quite there yet, but it sure feels imminent.

Hollywood Life on MSN · 20h

From Max to HBO Max Again: Why Warner Bros. Discovery Changed Names

The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max rebrand.

HBO Max Is Back As Warner Bros. Discovery Changes Name, Again

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the power of established brand equity.

48mon MSN

The rebrand that went full circle: HBO Max to New HBO Max

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

1d

Warner Bros. Discovery Is Rebranding Max—Again

Warner Bros. Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service ...

7h

Netflix co-CEO Ted Sarandos explains why he thinks the HBO Max rebrand 'makes sense'

Netflix's co-CEO weighed in on Warner Bros. Discovery's decision to revert to HBO Max branding. The streamer used to be ...

1d

The HBO Max name is back AGAIN so everyone made jokes and memes

First, it was HBO Max. Then it was Max. Then it was Max with some new logos. And now? The streaming service from Warner Bros.

1don MSN

Max Changes Name Back To HBO Max, And People On Social Media Are... Confused

They say you can’t go home again, but apparently, the streamer Max didn’t get the memo. Correction: It’s HBO Maxnow. The ...

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